Sample display folder



Feb. l2, 1935. o@ KRETCHMER 1,991,161

SAMPLE DISPLAY FOLDER Filed Aug. '15, 1954 2 sheets-sheet 1 Num STANDARDwnsm ATTORNEY Feb. 12, 1935. Q KRETCHMER 1,991,161

SAMPLE DISPLAY FOLDER Filed Aug. 15, 1934 2 sheets-Sheet 2 ATTORNEYPatented Feb. 12, 1935 PATENT fvortici?.

` SAMPLE DISPLAY FOLDER ',tto Kretchmer, Newark, N. J., assigner toImperial Manufacturing poration of New Jersey as a folder forconveniently and readily displaying samples of stationary, carbon, paperand the like.

Heretofore, various grades of carbon paper have been carried by salesmenin a folder in a manner such that a prospective purchaser had no ymeansfor readily determining the qualities and advantages of various gradesof paper and consequently was at a loss as to which grade would be themost effective for his particular purpose. Such a manner of sellingcarbon paper or stationary has been found objectionable, and many timesthrough no fault of the salesman or the purchaser, a purchaser has beensupplied with a grade of paper which was decidedly unsuited for hisparticular business.

It is an object of this invention to provide a folder for convenientlydisplaying various grades of carbon paper or stationary so that acustomer can ascertain at a glance the qualities and advantages of thegrades of paper displayed and thereby choose the paper best suited forhis particular use. y

A further object is the provision of a folder in book form having aplurality of pages of varying heights so that the designation of all thepages can be visible simultaneously, and each page having a pocketcarrying samples of the merchandise designated on that page.

These and other advantageous objects, which will later appear, areaccomplished by the simple and practical construction and arrangement ofparts hereinafter described and exhibited in the acompanying drawings,forming part hereof, and in which:

Fig. 1 is a plan view of the folder when opened,

Fig. 2 is a view of a blank used for forming a sheet and pocket for thefolder,

Fig. 3 is a perspective view of a sheet and pocket indicating the mannerin which they are formed from the blank shown in Fig. 2,

l Fig. 4 is a perspective view of a display folder when opened,

Fig. 5 is a prespective view of the folder when closed, and

Fig. 6 is a plan view of the folder looking downwardly from the topthereof when the folder is opened.

Referring to the drawings, the display device is shown to comprise afolder in book form having a cover 1, a first set of leaves 2, and asecond set of leaves 3, the leaves being secured along their centerlines to the cover, thereby providing sub- Co., Newark, N. J., a cor-1934, serial No. '139,522 (o1. 12s-1) stantially four leaves, when thefolder is closed.

The leaves 2 extend substantially the full length of the cover, whileleaves 3 are shorter than leaves 2 so that portions of leaves 2 arevisible at all times when the book is open.

Each of the leaves is provided with a pocket 4 in which are carriedvarious samples of carbon paper or stationery which are offered forsale. On the pocket is printed the characteristics of the varioussamples carried by the top of the sheet there is designated the generalclass of goods carried in the pocket.

As will be seen from the drawings, when the folder is open, on sheets 3at the top thereof, there is designated the general class of merchandisecarried in the pocket in that sheet. At the same time, a portion ofsheet 2 is visible, bearing a designation of the general type ofmerchandise carried in the pocket of sheet 2.

In each pocket there is carried a plurality of small folders 7, eachlfolder carrying samples of a particular grade of carbon paper orstationery, as shown in Figs. 1 and 4 of the drawings. In selecting agrade of paper, the customer reads the characteristics of the variouspapers as printed on the pocket, and then removes from the pocket thesmall folder carrying the particular grade of paper selected, the smallfolder having printed thereon the grade of paper which is carried. Thecustomer can then conveniently examine and, if desired, try out theparticular grade he has selected to determine if such a grade would besatisfactory for his particular need.

In constructing the display folder, Va sheet of paper is provided withside fiaps 5, and a bottom fiap 6, which flaps are folded back upon thesheet to forma pocket by adhesively securing flaps 5 onto flap. 6. Twoor more of the sheets are then placed one upon the other, and foldedupon the center lines thereof, after which they are attached along saidcenter lines,4 by means of staples or the like, to a cover. By thismeans, fromeach sheet there is formed two leaves and two pockets of adisplay folder. The upper portions of the sheets are simultaneouslyvisible when the folder is opened, as shown in the drawings.

While I have described my folder as containing only the sheets 2 and 3,it is obvious that any number of sheets carrying'. pockets can be usedwithout departing from the spirit of the invention.

From the above description, it will be seen that I have provided asimple and convenient folder the pocket, and at for readily andeffectively displaying samples of carbon paper, stationery or the like,so that a customer can readily select the grade or type of paper bestsuited for his business. By means of my display folder, confusion inselecting grades of paper is avoided as the various grades are separatedinto small groups, and it is not necessary to finger through a greatmany grades of paper in order to pick out the proper grade.`

While I have described the folder as being applied to the sales anddisplay of carbon paper and stationery, obviously it can be readily usedfor the display of other types of iiat merchandise. The foregoingdisclosure is to be regarded as descriptive and illustrative only, andnot as restrictive or limitative of the invention, of which obviously anembodiment may be constructed including many modifications, withoutdeparting from the general scope herein indicated and denoted in theappended claim. y

Having thus described my invention, what I claim as new, and desire tosecure by Letters Patent, is:

In a display folder, a cover, a plurality of sheets, each of said sheetshaving a pocket formed thereon. said cover and sheets together with thepockets thereon being attached and folded along their longitudinalcenter lines, each pocket adapted to carry a plurality of samples ofvarious grades of thearticle being displayed, each sheet having printedon aportion of the upper part thereof a designation o f the generalclass of articles carried by the pocket, said sheets decreasing inheight from the cover so that when the folder is open the designationson the upper parts of all the sheets are simultaneously visible. andeach pocket having printed thereon designations of the various grades ofthe article carried by the pocket.

OTTO KRETCHMER.

